Advertising on Facebook and Instagram
From the basics of the algorithm and advertising account configuration, through the structure of a campaign and custom targeting (including the Facebook Pixel), to analysis and optimization.
Facebook & Google Analytics
How to properly collect and read data to draw true conclusions that will allow you to make better business decisions.
Effective Social Media communication
A course combined with Internet writing workshops. From the theory of assimilating text on the screen, to the effective construction of understandable messages that inform, sell, convey, and persuade.