Advertising on Facebook and Instagram
From the basics of the algorithm and advertising account configuration, through the structure of a campaign and custom targeting (including the Facebook Pixel), to analysis and optimization.
Facebook & Google Analytics
How to properly collect and read data to draw true conclusions that will allow you to make better business decisions.
Following the principle of „the best camera is the one you carry“, I teach the basics of taking good photos with a camera that we all carry in our pockets.
Fundamentals of digital photography
Theory and practice: from technical service and detailed issues of image creation, to the analysis of common mistakes.
Effective Social Media communication
A course combined with Internet writing workshops. From the theory of assimilating text on the screen, to the effective construction of understandable messages that inform, sell, convey, and persuade.